| The predecessor of Columbia Pictures, Cohn-Brandt-Cohn Film Sales, was founded in 1919 by Harry Cohn, his brother Jack Cohn, and Joe Brandt. Brandt was president of CBC Film Sales, handling sales, marketing and distribution from New York along with Jack Cohn, while Harry Cohn ran production in Hollywood. Many of the studio's early productions were low-budget affairs; the start-up CBC leased space in a poverty row studio on Hollywood's Gower Street. Among Hollywood's elite, CBC's reputation led some to joke that "CBC" stood for "Corned Beef and Cabbage." Following a reorganization, partner Brandt was bought out, and Harry Cohn took over as president. In an effort to improve its image, the Cohn brothers renamed the company Columbia Pictures Corporation in 1924. Columbia's product line consisted mostly of moderately budgeted features and a short-subject program of comedies, serials, cartoons, and sports films. Columbia gradually moved into the production of higher-budget fare, building a reputation as one of Hollywood's more important studios. Helping Columbia's climb was the arrival of an ambitious director named Frank Capra. Between 1927 and 1939, he constantly pushed Cohn for better material and bigger budgets. Columbia's short-subject department employed many famous comedians, including Buster Keaton, Charley Chase, Harry Langdon, Andy Clyde, and Hugh Herbert. Almost 400 of Columbia's 529 two-reel comedies were released to television in the late 1950s; to date, only the 3 Stooges and Keaton subjects have been released to home video. In the early 1930s Columbia distributed Walt Disney's famous Mickey Mouse cartoons. In 1934 the studio established its own animation house, under the Screen Gems brand. Columbia also produced musical shorts, sports reels, and travelogues. Its "Screen Snapshots" series, showing behind-the-scenes footage of Hollywood stars, was a Columbia perennial; producer-director Ralph Staub kept this series going through 1958. |
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